Community managers already wear a lot of hats. 🧢 One I don’t see very often? A product management hat 🎩. But when they do, great things can happen. ✨
Why? Applying product management principles will help you better understand your community, which will ultimately lead to the creation of better experiences, features and programs. What are you waiting for? Dive in. 🏊♀️
What do Product Managers do?
Good question. 🙋♀️ Being a Product Manager is all about creating the most value for your user — at the intersection of business need, design, technology, and user experience. Do that by:
Sensing: Look for opportunities — what value can I create and for whom? Learn this from your community by:
- Asking open-ended questions
- Seeing (observing) people and processes
- Engaging others in co-creation activities to uncover new patterns of behavior
💡#ProTip — people are simply guessing how they might act or what they’ll like, need or use. That is why it’s important to observe them to identify the problems they are attempting to solve instead.
